Job Description

Company Overview:

Party City is a global leader in the celebrations industry, delivering joy and inspiration to customers across more than 70 countries. As North America's largest party goods retailer, Party City is the go-to shopping destination for every type of celebration, offering an extensive and innovative selection of products at exceptional value.

With a strong omnichannel presence, Party City continues to grow its eCommerce business, PartyCity.com, while the company’s over 700 company-owned and franchise store locations across North America remain an integral piece of their business to allow consumers to experience their products first-hand. The company also operates Amscan, a premier designer, manufacturer, and distributor of celebration products including décor, tableware, costumes, and accessories.

Headquartered in Woodcliff Lake, N.J., with additional locations in the Americas and Asia, Party City is committed to helping customers create unforgettable moments for every occasion.

 Job Overview:

This position will be responsible for supporting the organization’s real estate portfolio (new stores, relocations and existing stores) by managing and conducting detailed demographic, customer penetration, and sales forecasting analysis for all markets and sites being considered. Facilitating the development of the Company’s Long Range Strategic Market Plan. This includes but is not limited to new store targets, relocation priorities, store closure priorities, and any multi-location acquisition strategies. Works with cross-functional teams in the assimilation of data to evaluate store performance as related to new store openings. Responsible for the creation and maintenance of all Real Estate databases and reporting.

 Responsibilities and Duties:

• Perform market, trade area, and site assessments using a variety of analytical and geographic information systems. The output of these assessments includes but is not limited to site specific sales & cannibalization forecasts, detailed analysis of multiple location acquisition opportunities, demographic information, customer penetration maps, competitive analysis, etc.
• Provide detailed market research & support for monthly Real Estate meetings and any additional strategy meetings held throughout the year. This research includes but is not limited to existing stores, new store targets, relocation priorities, store closure priorities, and any multi-location acquisition strategy.
• Develops ongoing Ad-hoc analysis and strategic modeling for real estate and other cross-functional departments (i.e. store performance, market expansion and downsize analysis, performance of relocating marginal stores, net new performance in various market situations, relative strength and accuracy of the Kalibrate sales forecasting model, etc.) Responsible for compiling all available data, formulating the methodology, analyzing key metrics, documenting procedures, investigating alternate approaches, making recommendations, presenting findings, and integrating the results into short-term and long-term strategies for all existing and future stores.
• Responsible for all existing Real Estate databases including the Market Summary file, Placer AI Traffic, new practices and procedures for reporting, managing data and incorporating the latest available software for the Real Estate department.